281: How to win more clients using organic content with Chris James

Most business owners post content online with no idea where their next lead is coming from.

So says Chris James, this week's featured expert guest.

Chris, from Manchester, is an online business mentor, content strategist and keynote speaker. 

He helps solopreneurs and small business owners generate and convert leads organically on social media.

In this episode, we cover Chris's journey from telemarketing to running his own content consulting business - with heaps of insights, tips and ideas along the way.

Chris's story is not only inspiring but also packed with valuable lessons for anyone looking to make strides in content creation, social media strategy, and entrepreneurship.

Key takeaways :

**Resilience & Adaptation**: Embrace life’s challenges as they shape your professional journey towards success.

**Content Strategy**: Combine short-form (Instagram/TikTok) with long-form content (blogs/podcasts), based on your strengths.

**Personal Branding**: Your unique brand narrative sets you apart—invest time into developing it.

**Strategic Planning Before Execution**: Define clear objectives before diving into tactical content creation.

**Balance Promotional Efforts**: Use campaign cycles for promotional intensity variation while providing consistent value-based content.

Chris also advocates experimenting within different platforms while focusing predominantly on one until mastery is achieved before moving onto others—an approach that ensures quality engagement without spreading oneself too thin.

#ActionOverEverything

CONNECT WITH CHRIS ON LINKEDIN - https://www.linkedin.com/in/chrisjamesonline/

Chris's business website - https://www.chris-james.co/