284: RELAUNCH - Exploring the entrepreneurial + creative side of life post 50
- S9E284
- 10:21
- November 11th 2024
Welcome back to the podcast formerly known as 'Reputation Revolution', now called CRANK THE 3RD!
In this episode, I explain what the rebranded show is all about: Who's it for, and what can you expect from future episodes from now on.
About the 'new' podcast:
CRANK THE 3RD is the show for motivated individuals aged around the 50 mark and over - those who have been in the business and professional trenches for some three-plus decades and have the metaphorical ‘scars on the knuckles’ and the ‘scuffs on the knees’ to prove it!
You've seen and done a lot over the journey, and now have reached an age and stage of life where you might be thinking:
“What next?” ...
- Do I continue with, sell, or downsize my business?
- Do I pivot my career so I can focus on doing something more meaningful?
- Do I adopt a portfolio approach to my work and build out numerous streams of income?
- Do I wind back my workload and develop a side-hustle around one of my passions?
- Do I take the plunge and move to another country altogether and work from there?
- Do I write that book I’ve always wanted to do, or start a YouTube channel and become a full-time ‘content creator’?
Bottom line: Those of us in this stage of professional life have oodles of experience under our belts, having racked up years’ worth of practical knowledge and vocational expertise, not to mention we’re a lot more sure of ourselves and confident in our own abilities.
But, we also live in a fast-paced volatile world. Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
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1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
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