293: The power of clarity and credibility for over-50 entrepreneurs and professionals - with Mitchell Levy
- S9E293
- 54:37
- February 12th 2025
Are you struggling to articulate your unique value proposition after decades of professional experience?
You're not alone. Many seasoned entrepreneurs and business leaders find themselves grappling with the "curse of knowledge" - having so much expertise that it becomes challenging to communicate their core offering clearly.
In this episode, I sit down with global credibility expert and executive coach Mitchell Levy to explore the power of clarity and credibility for over-50 entrepreneurs and professionals.
We delve into the importance of honing your message and positioning yourself effectively in today's fast-paced business landscape.
Unlocking the Power of Clarity
Mitchell shares insights on:
- The concept of a Customer Point of Possibilities (CPOP) and how to craft one in under 10 words
- Why casting a wide net in business often backfires, and the benefits of "picking a lane"
- Strategies for aligning your business offerings with your personal brand
Building Credibility in the Digital Age
We also explore:
- The 10 core values of credibility and why integrity is the cornerstone
- How authenticity and vulnerability contribute to your professional reputation
- Practical tips for leveraging LinkedIn to showcase your expertise
Embracing Lifelong Learning
And finally, Mitchell emphasises the importance of continuous growth, sharing:
- His approach to running multiple businesses while staying professionally relevant and up to date
- The value of surrounding yourself with diverse perspectives, including younger generations
- Why attending conferences and pursuing certifications can spark new ideas and opportunities
Whether you're looking to refine your personal brand, boost your credibility, or navigate the next phase of your career, this conversation offers valuable insights for professionals at any stage.
Tune in to gain clarity on your unique value proposition and learn how to communicate it effectively in today's competitive marketplace.
CONNECT WITH MITCHELL - https://mitchelllevy.com/
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
------------------------------