293: The power of clarity and credibility for over-50 entrepreneurs and professionals - with Mitchell Levy
- S9E293
- 54:37
- February 12th 2025
Are you struggling to articulate your unique value proposition after decades of professional experience?
You're not alone. Many seasoned entrepreneurs and business leaders find themselves grappling with the "curse of knowledge" - having so much expertise that it becomes challenging to communicate their core offering clearly.
In this episode, I sit down with global credibility expert and executive coach Mitchell Levy to explore the power of clarity and credibility for over-50 entrepreneurs and professionals.
We delve into the importance of honing your message and positioning yourself effectively in today's fast-paced business landscape.
Unlocking the Power of Clarity
Mitchell shares insights on:
- The concept of a Customer Point of Possibilities (CPOP) and how to craft one in under 10 words
- Why casting a wide net in business often backfires, and the benefits of "picking a lane"
- Strategies for aligning your business offerings with your personal brand
Building Credibility in the Digital Age
We also explore:
- The 10 core values of credibility and why integrity is the cornerstone
- How authenticity and vulnerability contribute to your professional reputation
- Practical tips for leveraging LinkedIn to showcase your expertise
Embracing Lifelong Learning
And finally, Mitchell emphasises the importance of continuous growth, sharing:
- His approach to running multiple businesses while staying professionally relevant and up to date
- The value of surrounding yourself with diverse perspectives, including younger generations
- Why attending conferences and pursuing certifications can spark new ideas and opportunities
Whether you're looking to refine your personal brand, boost your credibility, or navigate the next phase of your career, this conversation offers valuable insights for professionals at any stage.
Tune in to gain clarity on your unique value proposition and learn how to communicate it effectively in today's competitive marketplace.
CONNECT WITH MITCHELL - https://mitchelllevy.com/
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
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1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
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