295: Becoming more audacious in today's AI world: a guide for business owners over 50 - with Mark Schaefer
- S9E295
- 50:29
- March 5th 2025
In a world increasingly dominated by artificial intelligence and automation, it's easy to feel like we're losing our edge as human professionals.
But what if I told you that the key to standing out and thriving in this AI-driven landscape isn't about competing with machines, but rather embracing our uniquely human qualities?
This is the theme of this fascinating conversation with Mark Schaefer, a marketing strategy consultant, keynote speaker, and author of the newly-released book, Audacious: How Humans Win in an AI Marketing World.
Mark's insights shed light on how we can leverage human connection and creativity to carve out our niche in a rapidly evolving business landscape.
At the heart of Mark's philosophy is the concept of being audacious.
But what does that really mean in the context of our professional lives? It's not about grand gestures or risky stunts. Instead, it's about creating moments of awe in our everyday interactions and work.
Mark defines audacity as "something that creates a moment of awe in your life." It's about doing something that makes people sit up and take notice, something that sparks curiosity and connection.
In a world where AI can churn out competent work at lightning speed, it's these human touches that truly set us apart.
Also touched on during this conversation is Mark's own journey, how he started blogging at age 49 and how it changed his life immeasurably.
Inspiring stuff!
Here are a few quotes from Mark:
- "You can't outsmart AI. You have to out human AI."
- "What's a little thing we can do to add awe to someone's day? To just create that spark of an emotional connection between us."
- "The great mindset today is to do something so interesting, so generous, so unmissable that other people can't wait to talk about it, because those are the great storytellers and that is what is believed."
VISIT MARK'S WEBSITE - https://businessesgrow.com/
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