298: Building a meaningful portfolio career in your 50s & 60s - with Wendy Pavey
- S10E298
- 54:02
- July 3rd 2025
Welcome to Season 10 of the CRANK THE 3RD podcast!
In this episode, Trevor Young is joined by brand and career strategist, Wendy Pavey, for a thought-provoking look at what comes next for experienced professionals over 50.
As Trevor puts it, this one’s for anyone contemplating their “third chapter”, whether you’re an entrepreneur considering scaling back, a business owner looking for more purpose, or a seasoned executive curious about building a flexible and meaningful portfolio career.
Wendy shares her expertise on how to harness decades of hard-earned wisdom and experience, drawing parallels between brand-building for global companies and personal branding for individuals.
Together, they break down the concept of a portfolio career - what it really means, how to tailor it for your strengths and passions, and why it’s a powerful way to blend lifestyle, legacy, and continued professional impact in later life.
From exploring advisory and board roles, consulting, and mentoring, to actionable strategies for staying visible, relevant, and resilient, this episode is packed with actionable tips for designing a work life on your terms.
If you’re ready to take control of your professional future and craft a career that matches your values, flexibility, and ambition - especially after 50 - this conversation will give you both the confidence and ideas to get started.
For more from Wendy, connect with her on LinkedIn or explore her insights through her website - www.yourexecutivebrand.com
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
👇
1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
------------------------------