301: Finding your way back to yourself: Rediscovering your voice and values - with Jet Swain
- S10E301
- 54:20
- August 15th 2025
The path to fulfillment after 50 isn’t about playing small or fading away. According to this week's guest, it's about reclaiming your voice, living your values, and using your wisdom to uplift others and yourself.
In this episode, host Trevor Young sits down with Jet Swain - strategic advisor, speaker, and founder of the Affection Economy.
Jet’s story is anything but linear: from growing up on a sheep farm in rural Australia, studying fine arts, and braving the boisterous world of teaching, to carving out a dynamic career in advertising, innovation, and human-centered design.
Jet opens up about her eclectic journey, filled with zigzags, moments of reinvention, and lessons found in adversity, including her battle with breast cancer and navigating single motherhood. She shares how these experiences fueled her passion for the Affection Economy: a values-led movement that challenges traditional leadership and encourages bringing kindness, courage, and authenticity back to business and daily life.
Together, Trevor and Jet explore why now is the perfect time to dust off old dreams, get back in touch with your true self, and proudly claim your voice and vision - especially if you feel invisible in today’s workforce.
Whether you’re looking to transform your career, reconnect with your personal values, or simply hear an inspiring story of resilience and reinvention, this episode is packed with wisdom, practical insights, and the kind of warmth that only comes with lived experience.
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Key Takeaways from the Episode:
🟢 Embrace the Zigzags
Jet’s unconventional path is proof that paying attention to your instincts and interests can lead you somewhere remarkable, even - especially - if you don’t have a map.
🟢 Find (& Live) Your Values
Jet challenges us to identify our top three values - not buzzwords, but what truly matters and drives you. Kindness, courage, and curiosity are her guiding lights. What are yours?
🟢 Reclaim Your Voice
After years of being told she was “too much” or “too kind,” Jet discovered those were actually her strengths. Speaking up and standing out takes courage. Sometimes, as she puts it, “I am a lot, but I’m not too much.”
🟢 Building a One-Person Movement
From speaking and mentoring to creating practical tools (think: postcards, values cards, and a book), Jet is turning her philosophy into a platform and business - proof that you can design work to fit around your life and beliefs.
🟢 Why Connection (and Community) Matters
Kindness and connection aren’t soft business skills - they’re levers for real change. And sharing your story helps others find the courage to tell theirs.
Thanks for tuning in to CRANK THE 3RD —don’t forget to check out Jet Swain’s work, connect with her online, and keep an eye out for more inspiring stories and practical insights to help you find your voice, reconnect with your values, and keep cranking in your next chapter!
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
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1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
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