309: POCKET PR ESSENTIALS / Cutting through the noise with our story and message
- S11E309
- 08:04
- December 4th 2025
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.
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In this episode, Trevor Young dives into the essential challenge for businesses today: standing out in a noisy, digital-first marketplace.
From battling social media algorithms to overspending on ads that don’t cut through, Trevor explains why building and nurturing your own audience is the key to lasting PR and brand impact.
Key Highlights:
- Why relying solely on paid ads isn’t sustainable anymore
- The power of growing and owning your audience for long-term results
- Becoming your own media network -no more renting someone else’s platform
- The importance of a holistic, ongoing strategy (not just quick campaigns!)
- Humanising your brand: moving beyond faceless business communication
- Engaging clients, influencers, and partners for real resonance
Tune in for practical insights to help you build real connections, communicate with purpose, and stay top-of-mind in your industry.
The lesson for today? Start growing an audience you can connect with - and do it as a human, not a logo.
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ABOUT EARN THE RIGHT:
EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but interrelated) tracks -
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
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1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
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