312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths (and why it matters for your business!)
- S11E312
- 13:32
- January 19th 2026
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.
__________________
UNDERSTANDING PR IS KEY TO DOING IT WELL (AND GETTING RESULTS FOR YOUR BUSINESS)
PR is a weapon, but only if you understand how to harness its power for the benefit of your business (or cause or issue if that's your end game).
In this episode, we get down to tin-tacks, unpacking the concept of public relations, busting myths, and discussing what PR really is (versus what the majority of the business world thinks it is), plus why it's important for entrepreneurs to understand the crucial role it plays in building their brand and their business.
Having a practical understanding of PR will give you an edge in the marketplace. Many (most?) people in business - even those in marketing! - have little understanding of what constitutes PR today; they simply don't recognise or appreciate with any great depth the key role it plays in helping to build and sustain a successful enterprise.
Bottom line: You can't master PR until you understand its nuances, the role it plays in the marketing mix, as well as the value it brings to the table in a more holistic business sense.
Become one of the 1% of entrepreneurs who 'get' PR and thus are able to harness it in a powerful and strategic way for their business!
What you'll learn:
- The true definition of PR (and why most of what you've heard is wrong)
- Why reputation and relationships are the keys to long-term business success
- How to sustainably grow your audience and become your own PR machine
- Busting persistent PR myths and misconceptions
- Actionable tactics to build bridges and amplify positive word of mouth
Whether you're a solopreneur, small business, or just keen to get your story out there, tune in to understand how PR can fuel your growth - minus the spin!
__________________
ABOUT EARN THE RIGHT:
EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but interrelated) tracks -
- From The Trenches
- The Pay-off
- Pocket PR Essentials
- In The Arena
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
👇
1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
------------------------------