157: Building an audacious empire around your personal brand and expertise | Interview with Leanne Woff artwork
Reputation Revolution | the Influence & IMPACT podcast

157: Building an audacious empire around your personal brand and expertise | Interview with Leanne Woff

  • S3E157
  • 36:22
  • July 12th 2020

You're on a mission – to do things differently, to make an impact, to reach further and be brilliant in the process. You're determined, there are few who can keep up with you as you make leaps and bounds.

Welcome to world of Leanne Woff, founder of Audacious Empires, a company that provides "badass business management for empire builders".

In this broad-ranging conversation, Leanne and host Trevor Young dig into multiple topics associated with building a personal brand-based business, including:

  • engaging with people on social media
  • repurposing content for maximum results
  • extracting the value from your public voice - managing and marketing your speaker brand; online courses and coaching programs; mastermind groups and paid membership communities.

CONNECT WITH LEANNE:

Reputation Revolution | the Influence & IMPACT podcast

The PR Warrior Trevor Young helps entrepreneurs and leaders build visibility, influence and trust in today's 'reputation economy'.

REPUTATION REVOLUTION covers the four core pillars of building a successful and respected professional personal brand:

  1. ESTABLISH your voice
  2. ENHANCE the credibility of that voice
  3. EXTEND the reach of your voice
  4. EXTRACT value from the profile and reputation you build in the marketplace

Follow Trevor on Twitter and/or subscribe to his Influence & Impact fortnightly e-letter.