Stories Matter! - How Leaders Use Storytelling to Build Values-Driven Cultures artwork

Stories Matter! - How Leaders Use Storytelling to Build Values-Driven Cultures

Originally Aired on IBGR.Network. Listen to Season 16 to Strengthen your culture with Stories from Successful Leaders. Visit storytellerschannel.com for more info.

Created by IBGR onAir Talent Gayle Turner & Shelli Jost Brady • 190 episodes

Stories Matter! - How Leaders Use Storytelling to Build Values-Driven Cultures

Stories Matter: How Leaders Use Storytelling to Build Values-Driven Cultures

What if the most powerful leadership tool isn’t strategy—but story?

On Stories Matter, hosts Gayle Turner and Shelli Jost Brady explore how leaders use storytelling to shape behavior, instill values, and build strong, values-driven cultures.

Leadership comes down to three essential actions:

  • Initiating change
  • Sustaining change
  • Growing leaders

While change can be managed through systems and processes, growing leaders requires something deeper—the intentional development of values.

And values are not taught. They are modeled and reinforced through story.

Each episode features accomplished leaders sharing real stories they’ve used to:

  • Communicate clear direction
  • Model values in action
  • Influence behavior and decision-making

Grounded in the neuroscience of how humans learn and adopt behavior, this podcast reveals why storytelling is one of the most effective tools for leadership communication and cultural transformation.

If you are a leader who wants to:

  • Strengthen your leadership communication
  • Build a values-driven culture
  • Grow leaders within your organization

This podcast will give you the insight—and the stories—to do it.

If you'd like to talk with Gayle about how you can use stories to inspire your people to achieve greater results click here to schedule a conversation: https://storytellerschannel.com/stories/talk/gayle/

Gayle Turner avatar
Gayle Turner
President

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist for crafting Intentional Stories that Influence Behavior and Inspire Results. https://storytellerschannel.com/inspire

Shelli Jost Brady avatar
Shelli Jost Brady
Co-Host

Shelli Jost Brady is Founder and Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc.