S13 E37 The Journey to Create Something Sustainable with Gayle Turner & Shelli Jost Brady & Brent Farmer
- S13E37
- 12:59
- August 3rd 2023
Welcome back to Stories Matter! Helping Leaders Transform Lives. I'm your host, Shelli Jost Brady, and today we have a very special guest with us: Brent Farmer, the Principal Emeritus of Baskervill, an architecture, engineering, interior design, and planning firm headquartered in Richmond, VA.
In this episode, we delve into the journey of creating something sustainable, exploring Brent's experience as a Principal at Baskervill.
We'll learn about the challenges they faced, the pivotal moments that transformed the company's reputation, and the importance of building something bigger than oneself.
Join us as we uncover the power of perseverance, collaboration, and the sacrifices required to leave a lasting impact on the world.
This is an episode you don't want to miss. So, let's dive right in and discover how Stories Matter: The Journey to Create Something Sustainable.
Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/
Shelli Jost Brady is
Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The
Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of
the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/
Brent Farmer, Principal Emeritus at Baskervill Architects, is a seasoned professional with over 40 years experience in architecture since graduating from Virginia Tech. A registered architect in 25 states, he has provided architectural services in all phases of design, production and supervision of new buildings and adaptive reuse of existing structures, with special emphasis on initial concept and design phases.
Brent has been an active member of the community throughout his career, serving on the board of the Greater Richmond Association of Commercial Real Estate, and participating in organizations such as the Greater Richmond Chamber of Commerce, the Virginia Chamber of Commerce, and the Virginia Economic Developers Association.
An architect, husband, father, father-in-law, sailor, whiskey collector, carpenter and above all a lover of everything sweet that can be found in his path (he is always ready for dessert and not much for vegetables).
At 70 years young, Brent looks forward to days on his boat and enjoying creative pursuits in his wood shop.
https://www.linkedin.com/in/brent-farmer-09b25610/
Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire
Keywords
Brent Farmer, Baskerville, architecture, engineering, interior design, planning firm, Richmond, 1997, Virginia, DC, Orlando, Dansk, Poland, principal emeritus, United States, Poland, 44 states, hospitality industry, resorts, Caribbean, architects, interior designers, New York, Martin Agency, talent, decline, merger, perception, diamond, projects, strengths, name, bigger, sustainability, sacrifices, opportunities, change, high-end residential, small commercial projects, Basco, leadership, diversifying offerings, succession, longevity, business consultant, marketing consultant, BMI engineer, financials, partners, retirement, 2008 recession, mid-70s recession, Chicago, Richmond, job interviews, Mosley, SWA.
Stories Matter! - How Leaders Use Storytelling to Build Values-Driven Cultures
Stories Matter: How Leaders Use Storytelling to Build Values-Driven Cultures
What if the most powerful leadership tool isn’t strategy—but story?
On Stories Matter, hosts Gayle Turner and Shelli Jost Brady explore how leaders use storytelling to shape behavior, instill values, and build strong, values-driven cultures.
Leadership comes down to three essential actions:
- Initiating change
- Sustaining change
- Growing leaders
While change can be managed through systems and processes, growing leaders requires something deeper—the intentional development of values.
And values are not taught. They are modeled and reinforced through story.
Each episode features accomplished leaders sharing real stories they’ve used to:
- Communicate clear direction
- Model values in action
- Influence behavior and decision-making
Grounded in the neuroscience of how humans learn and adopt behavior, this podcast reveals why storytelling is one of the most effective tools for leadership communication and cultural transformation.
If you are a leader who wants to:
- Strengthen your leadership communication
- Build a values-driven culture
- Grow leaders within your organization
This podcast will give you the insight—and the stories—to do it.
If you'd like to talk with Gayle about how you can use stories to inspire your people to achieve greater results click here to schedule a conversation: https://storytellerschannel.com/stories/talk/gayle/
Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/
Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist for crafting Intentional Stories that Influence Behavior and Inspire Results. https://storytellerschannel.com/inspire
