S14 E36 Casting with Gayle Turner, Shelli Jost Brady & Ed Kassab
- S14E36
- 13:00
- November 3rd 2023
"Discover the power of clarity and vision in leadership as we dive into the fascinating journey of Ed Kassab, business leader and president of Virginia's State trade association for home health care providers and hospice."
[Why This Is Important] Objective: The Why
In this episode of Stories Matter, we explore how leaders can use story to transform lives. Our guest, Ed Kassab, shares his experience in athletics and how it has shaped his role as a business leader. We focus on the importance of clarity of vision and the ability to see the bigger picture.
Main message: Become a person worth listening to so you can inspire and influence others through intentional storytelling.
[What you need to know]
- Ed Kassab discusses the unique abilities of individuals with dyslexia and their gift of seeing the future.
- The importance of being able to see beyond the day-to-day operations and focus on the long-term goals of the business.
- The role of casting in leadership and playing to the strengths of your team members.
- Recognizing the value and unique skills of each individual in your organization.
[What you need to do]
- Evaluate your own clarity of vision and assess if you are focusing on the bigger picture.
- Take time to identify and leverage the strengths of your team members.
- Understand the importance of effective communication and adaptability in different roles within your organization.
[TAKE ACTION] Do this now!
Take a moment to reflect on your leadership approach. Are you focusing on the big picture and casting your team members effectively? Consider how you can enhance your clarity of vision and inspire your team to achieve long-term success. I challenge you to have conversations with your team members, identify their unique strengths, and find ways to maximize their potential. Remember, by becoming a person worth listening to, you can create a transformative impact in the lives of those you lead.
Stories Matter! - How Leaders Use Storytelling to Build Values-Driven Cultures
Stories Matter: How Leaders Use Storytelling to Build Values-Driven Cultures
What if the most powerful leadership tool isn’t strategy—but story?
On Stories Matter, hosts Gayle Turner and Shelli Jost Brady explore how leaders use storytelling to shape behavior, instill values, and build strong, values-driven cultures.
Leadership comes down to three essential actions:
- Initiating change
- Sustaining change
- Growing leaders
While change can be managed through systems and processes, growing leaders requires something deeper—the intentional development of values.
And values are not taught. They are modeled and reinforced through story.
Each episode features accomplished leaders sharing real stories they’ve used to:
- Communicate clear direction
- Model values in action
- Influence behavior and decision-making
Grounded in the neuroscience of how humans learn and adopt behavior, this podcast reveals why storytelling is one of the most effective tools for leadership communication and cultural transformation.
If you are a leader who wants to:
- Strengthen your leadership communication
- Build a values-driven culture
- Grow leaders within your organization
This podcast will give you the insight—and the stories—to do it.
If you'd like to talk with Gayle about how you can use stories to inspire your people to achieve greater results click here to schedule a conversation: https://storytellerschannel.com/stories/talk/gayle/
Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/
Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist for crafting Intentional Stories that Influence Behavior and Inspire Results. https://storytellerschannel.com/inspire
