S14 E36 Casting with Gayle Turner, Shelli Jost Brady & Ed Kassab artwork
Stories Matter! - Helping Leaders Transform Lives

S14 E36 Casting with Gayle Turner, Shelli Jost Brady & Ed Kassab

  • S14E36
  • 13:00
  • November 3rd 2023

"Discover the power of clarity and vision in leadership as we dive into the fascinating journey of Ed Kassab, business leader and president of Virginia's State trade association for home health care providers and hospice."

[Why This Is Important] Objective: The Why

In this episode of Stories Matter, we explore how leaders can use story to transform lives. Our guest, Ed Kassab, shares his experience in athletics and how it has shaped his role as a business leader. We focus on the importance of clarity of vision and the ability to see the bigger picture.

Main message: Become a person worth listening to so you can inspire and influence others through intentional storytelling.

[What you need to know]

- Ed Kassab discusses the unique abilities of individuals with dyslexia and their gift of seeing the future.

- The importance of being able to see beyond the day-to-day operations and focus on the long-term goals of the business.

- The role of casting in leadership and playing to the strengths of your team members.

- Recognizing the value and unique skills of each individual in your organization.

[What you need to do]

- Evaluate your own clarity of vision and assess if you are focusing on the bigger picture.

- Take time to identify and leverage the strengths of your team members.

- Understand the importance of effective communication and adaptability in different roles within your organization.

[TAKE ACTION] Do this now!

Take a moment to reflect on your leadership approach. Are you focusing on the big picture and casting your team members effectively? Consider how you can enhance your clarity of vision and inspire your team to achieve long-term success. I challenge you to have conversations with your team members, identify their unique strengths, and find ways to maximize their potential. Remember, by becoming a person worth listening to, you can create a transformative impact in the lives of those you lead.

Stories Matter! - Helping Leaders Transform Lives

Listen to accomplished leaders share how they have transformed lives.

Leaders essentially only do three things.

  1. Initiate change,
  2. Sustain change
  3. Grow Leaders.

Initiating and sustaining change are fairly straight forward activities, but growing leaders seems complicated. It's the process of instilling values.

That activity, too, can be broken into three elements.

  1. Clear direction - where you explain what you want done and how performance will be evaluated.
  2. Modeling the behavior - where leaders demonstrate integrity, by behaving in alignment with their stated values.
  3. Tell stories that demonstrate the values.

Join Gayle Turner and Shelli Jost Brady as they explains how and why stories amplify steps 1 , 2 & 3. Listen as they encourage their guests, accomplished leaders all, to share stories they have used to grow the leaders under their care.

If you'd like to talk with Gayle about how you can use stories to inspire your people to achieve greater results click here to schedule a conversation: https://storytellerschannel.com/stories/talk/gayle/

Gayle Turner avatar
Gayle Turner
President

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist for crafting Intentional Stories that Influence Behavior and Inspire Results. https://storytellerschannel.com/inspire

Shelli Jost Brady avatar
Shelli Jost Brady
Co-Host

Shelli Jost Brady is Founder and Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc.