119: From Customer Success to Customer Growth: The Next Evolution of SaaS.
- E119
- 32:34
- April 7th 2026
In this episode of Breakthrough SaaS Growth with the Jasons, Jason Whitehead and Jason Noble explore whether Customer Success is evolving into something bigger - Customer Growth.
They revisit why Customer Success was created in the first place, how the SaaS subscription model shifted risk from the buyer to the vendor, and why the traditional CS model is now under pressure. With tighter budgets, higher expectations around ROI, and increased scrutiny from CFOs, simply helping customers adopt software is no longer enough.
The Jasons unpack what the shift from Customer Success to Customer Growth really means: moving from activity-based relationships to outcome-driven value creation, from protecting renewals to actively driving expansion, and from a support-style function to a commercially confident growth engine.
They discuss how metrics, incentives, and cross-functional alignment must evolve if Customer Success teams are going to lead revenue growth rather than simply defend retention.
They wrap up with a breakthrough challenge: if your sales team stopped selling tomorrow, would your existing customers grow your business - or would revenue slowly decline?
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
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