Why SaaS Adoption Requires More Than Successful Onboarding
- E9
- 48:31
- June 18th 2019
Completing onboarding does not mean a customer has adopted your product. Users still need to change their behaviour, stakeholders need to support the change and the organisation must embed new ways of working.
In this episode, Jason Noble and Jason Whitehead explore user, stakeholder and organisational adoption.
You’ll learn what slows SaaS adoption, why engagement alone is not enough and how vendors can help customers reach value faster.
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Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.