Why Enterprise Buyers Don’t Yet Trust AI in SaaS - with Catherine Dowden-King
- E123
- 42:20
- May 26th 2026
Enterprise buyers are being asked to trust AI claims, automated decisions and data they cannot always see or explain. When SaaS vendors cannot provide clarity, buyer confidence quickly weakens.
That trust gap affects AI adoption, customer retention, renewals and expansion.
Catherine Dowden-King joins us to explore why trust has become a commercial issue for SaaS companies in the AI era.
You will learn why vague AI messaging damages credibility, why buyers often trust peers and communities more than brands and how Sales, Product and Customer Success can unintentionally erode confidence.
We also examine AI transparency, data trust and how SaaS companies can prove customer value and business outcomes more clearly.
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Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.