Why Sales and Customer Success Alignment Starts Before the Deal Closes
- E3
- 1:03:04
- January 25th 2019
Poor Sales and Customer Success alignment creates problems long before renewal. Expectations drift, important context is lost and customers begin the relationship with avoidable confusion.
In this episode, Jason Noble and Jason Whitehead explore how Sales and CS can work together before the contract is signed and throughout the customer lifecycle.
You’ll learn how better expectation-setting and handovers improve adoption, customer value, retention and expansion.
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Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.