What customer centricity really means now
- E40
- 35:43
- January 13th 2021
Customer centricity changes when customers are under pressure.
It is not enough to say the business is customer focused. Companies need to understand what customers need now, how those needs are changing and how to respond in ways that create real value.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead explore what it means to be customer centric in a changing market.
We cover:
- What customer centricity really means now
- Why customer needs keep changing
- How companies can better understand customer priorities
- Why customer focus must show up in decisions and behaviours
- How Customer Success can help organisations stay close to customers
- Why customer centricity supports trust, retention and growth
This is a practical episode for SaaS CEOs, CCOs, Customer Success leaders and GTM teams who want customer centricity to become more than a statement on a slide.
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
Subscribe and explore more at breakthroughsaasgrowth.com.