Why Proactive Customer Success Must Start Before the Sale - with Dan Gianfreda
- E94
- 32:32
- July 17th 2024
By the time a renewal becomes visibly at risk, the underlying problem may have existed for months. Proactive Customer Success must begin before the contract is signed.
Dan Gianfreda joins Jason Noble and Jason Whitehead to explore how better expectation-setting and executive alignment protect renewals.
You’ll learn how Sales, Marketing, CS and Operations can build a stronger customer journey and create shared commitment to success.
Learn more about Dan at http://www.batteriesincluded.biz.
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Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.