Why AI matters for scalable Customer Success - with Eric Kades
- E43
- 37:18
- February 16th 2021
Customer Success teams need to scale without losing relevance, trust or customer value.
AI and automation can help, but only when they improve the customer experience rather than replacing the human connection customers still need.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Eric Kades, founder of TextChat by JetSense.ai, to explore how Customer Success teams can use AI, automation and other technologies to scale customer engagement.
We cover:
- How AI helps scale Customer Success
- Where automation can improve customer engagement
- Why human connection still matters
- How technology can increase CS reach and impact
- What tools CS teams can start using quickly
- How to balance personalisation, efficiency and customer experience
This is a practical conversation for SaaS CEOs, CCOs, Customer Success leaders and CS Ops teams who want to use AI and automation to scale customer engagement while still delivering value.
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
Subscribe and explore more at breakthroughsaasgrowth.com.