How SaaS Companies Move From Sales-Led to Product-Led Growth - with Esben Friis-Jensen
- E51
- 23:41
- April 27th 2021
Product-led growth changes how SaaS companies attract, onboard, support and expand customers.
Esben Friis-Jensen joins Jason Noble and Jason Whitehead to explain how companies can move from a sales-led model towards a stronger product-led growth motion.
You’ll learn what PLG really means, why in-app onboarding and product experience matter and how the product can contribute more directly to acquisition, adoption, retention and expansion.
Connect with Esben on LinkedIn
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Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.