Moving from sales-led to product-led growth - with Esben Friis-Jenson
- E51
- 23:41
- April 27th 2021
Product-led growth changes how SaaS companies acquire, onboard and expand customers.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Esben Friis-Jensen, co-founder and Chief Growth Officer at Userflow, to explore how companies can move from sales-led to product-led growth models.
We cover:
- What product-led growth really means
- How SaaS companies can move from sales-led to product-led
- Why in-app onboarding matters
- How product experience can drive adoption
- Common challenges when building a PLG motion
- How product-led growth supports acquisition, retention and expansion
This is a practical conversation for SaaS CEOs, founders, product leaders, CROs and Customer Success leaders who want the product experience to become a stronger driver of growth.
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
Subscribe and explore more at breakthroughsaasgrowth.com.