How Customer Marketing Drives SaaS Retention and Expansion - with Kristi Faltorusso
- E73
- 28:58
- May 17th 2022
SaaS growth does not come only from acquiring new customers. Existing customers need relevant marketing that helps them engage, adopt, expand and advocate.
Kristi Faltorusso joins Jason Noble and Jason Whitehead to explore customer marketing.
You’ll learn how it differs from acquisition marketing, how Marketing and CS should work together and how customer communication can become a stronger post-sales growth engine.
Connect with Kristi on LinkedIn
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Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.