Why customer marketing matters for SaaS growth - with Kristi Faltorusso
- E73
- 28:58
- May 17th 2022
Customer marketing is often overlooked.
That is a mistake.
In SaaS, growth does not only come from winning new customers. It also comes from retaining existing customers, expanding relationships and turning customers into advocates.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Kristi Faltorusso to explore why customer marketing matters and how it differs from traditional acquisition marketing.
We cover:
- What customer marketing really means
- Why existing customers need a different marketing approach
- How customer marketing supports retention and expansion
- Why advocacy matters in SaaS growth
- How Marketing and Customer Success should work together
- What companies need to do to market effectively to existing customers
This is a practical conversation for SaaS CEOs, CMOs, CROs, CCOs, Customer Success leaders and customer marketing teams who want to turn existing customers into a stronger growth engine.
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport.
Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
Subscribe and explore more at breakthroughsaasgrowth.com.
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