How Cost-Cutting Erodes Customer Value and Trust - with Lynn Hunsaker
- E76
- 34:43
- October 18th 2022
Cost reduction can protect short-term margins while quietly weakening the value customers receive.
Lynn Hunsaker joins Jason Noble and Jason Whitehead to examine shrinkflation, skimpflation and the customer risk created by indiscriminate cuts.
You’ll learn how reduced quality affects trust and retention and why Customer Success leaders should act as stewards of customer value during periods of economic pressure.
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Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.