Guest: Mara Vicente - Building Long-Term Relationships via Customer Support artwork
Breakthrough SaaS Growth with The Jasons

Guest: Mara Vicente - Building Long-Term Relationships via Customer Support

  • 24:29
  • November 22nd 2021

Join us with guest Mara Vicente, VP of Customer Solutions and Interim Head of Customer Success at Pipedrive.

Today Mara shares her insights about how to grow long-term relationships and partnerships through customer support. Mara discusses what she has learned from working in multiple disciplines and areas in organizations, and how all these experiences combine to help her advance customer success at Pipedrive.


ABOUT MARA VICENTE:

Mara Vicente has 20 years of experience in Customer Service: a background in Team leadership and multi-department Coordination for different national and international Telecommunications companies and also in the short-term Rental Industry.

 

Mara’s experience includes leading all customer-facing areas as VP Operations for Housetrip and Uniplaces. Deep experience also in Project management and Customer Experience Management, having collaborated in the design and implementation of several transformational projects (impacting operational and cultural change) on Customer Centricity.

 Mara’s major professional experience includes Oni Telecom, Tele2 Portugal (acquired by Optimus), Optimus (merged with ZON), HouseTrip (acquired by Tripadvisor), Uniplaces.


CONTACT MARA VICENTE

LinkedIn: https://www.linkedin.com/in/marafigueiredo/

Pipedrive website: https://www.pipedrive.com/

 

ADDITIONAL RESOURCES

Watch other episodes of The Jasons Take On... and register for upcoming live episodes: https://thejasonstakeon.com/

Check out SUCCESS CHAIN! Join the Community for CS Professionals, get training, and check out all the great resources: http://successchain.net/

 Follow The Jasons Take On company page on LinkedIn: https://www.linkedin.com/company/the-jasons-take-on/

 

SPONSORED BY SUCCESS CHAIN!

The Jasons Take On is Sponsored by Success Chain!

Success Chain provides the tools, services, and support you need to build your change management, user adoption, and customer success capacity. You achieve greater results faster, more effectively, and cheaper than you can working on your own. Learn more at:

https://www.successchain.net

Breakthrough SaaS Growth with The Jasons

SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.

Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.

Subscribe and explore more at breakthroughsaasgrowth.com.