Why long-term customer relationships start with support - with Mara Vicente
- E61
- 24:29
- November 22nd 2021
Long-term customer relationships are built through every interaction.
Support, Customer Success and customer-facing teams all shape whether customers trust the business, see value and want to stay.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Mara Vicente, VP of Customer Solutions and Interim Head of Customer Success at Pipedrive, to explore how customer support can help build stronger long-term relationships.
We cover:
- How support shapes customer relationships
- Why long-term trust is built through consistent service
- How Customer Success and Support can work together
- What leaders can learn from customer-facing operations
- Why customer centricity needs operational and cultural change
- How stronger relationships support retention and growth
This is a practical conversation for SaaS CEOs, CCOs, Support leaders and Customer Success leaders who want customer-facing teams to build trust, value and long-term growth.
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
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