How to turn strategy into customer outcomes - with Marten Jagers
- E49
- 35:02
- April 13th 2021
Strategy is easy to write down.
Execution is where most organisations struggle.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Marten Jagers, co-founder of #StratApp, to explore how companies can turn strategy into measurable outcomes.
Marten shares his perspective on why organisations often struggle to connect big goals to daily work, and how clearer alignment can help teams understand what matters, what to prioritise and how their work contributes to business results.
We cover:
- Why strategy often fails in execution
- How to connect goals to daily work
- Why alignment matters across teams
- How strategy connects to customer outcomes
- How Customer Success strategy can be implemented more effectively
- Why execution discipline supports growth and transformation
This is a practical conversation for SaaS CEOs, CCOs, Customer Success leaders and GTM teams who want strategy to become action, outcomes and measurable customer value.
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
Subscribe and explore more at breakthroughsaasgrowth.com.