How Marketing and Customer Success drive retention together - with Marty Kaufman
- E25
- 38:27
- April 15th 2020
Marketing should not stop at acquisition.
In SaaS, Marketing and Customer Success can work together to influence existing customers, improve retention and create more scalable customer engagement.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Marty Kaufman, founder and principal at Infinipoint, to explore how Marketing and Customer Success can collaborate more effectively.
We cover:
- Why Marketing and Customer Success need stronger alignment
- How marketing can support retention and customer growth
- What 1:many customer influence looks like
- How CS insights can improve customer messaging
- Why customer communication needs structure and consistency
- How collaboration between Marketing and CS supports customer value
This is a practical conversation for SaaS CEOs, CMOs, CCOs, Customer Success leaders and customer marketing teams who want to use marketing to strengthen retention, engagement and growth.
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
Subscribe and explore more at breakthroughsaasgrowth.com.