How Customer Journey Mapping Improves Adoption and Retention - with Mike Sasaki
- E45
- 26:26
- March 9th 2021
A customer journey map should guide decisions and engagement, not sit unused in a slide deck.
Mike Sasaki joins Jason Noble and Jason Whitehead to explore how SaaS companies can map the customer lifecycle and design better post-sales services around critical moments.
You’ll learn how journey mapping improves internal alignment, supports scalable Customer Success and creates a more consistent path to adoption, value and retention.
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Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.