How to drive adoption beyond the buyer - with Shanta Bodhan
- E35
- 19:42
- November 11th 2020
The buyer may sign the contract.
But users decide whether the product becomes part of how the business works.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Shanta Bodhan to explore how Customer Success teams can move beyond the buyer and drive real end-user adoption.
We cover:
- Why the buyer is not always the main adoption driver
- How to engage end users after the sale
- Why adoption needs more than executive sponsorship
- How CS teams can support behaviour change
- Why data-backed decisions help customers realise value
- How stronger user adoption supports retention, expansion and growth
This is a practical conversation for SaaS CEOs, CCOs, Customer Success leaders and adoption teams who want customers to move from purchase to meaningful usage.
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport.
Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
Subscribe and explore more at breakthroughsaasgrowth.com.
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