How customer education drives SaaS adoption and growth - with Vicky Kennedy
- E92
- 26:03
- March 12th 2024
Customer education should do more than teach people how to use software.
Done well, it helps customers adopt faster, realise value sooner and achieve better business outcomes.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Vicky Kennedy, founder of Echtus, to explore the future of customer education in SaaS.
Vicky shares how customer education has evolved over the last 20 years and why traditional training models often fall short when companies need measurable business results.
We cover:
- Why customer education needs to move beyond product training
- How education supports SaaS adoption and retention
- Why business outcomes matter more than course completion
- How customer education has evolved over the last two decades
- What companies often get wrong when building education programmes
- How education can become a stronger part of the customer growth engine
This is a practical conversation for SaaS CEOs, CCOs, Customer Success leaders, enablement teams and education leaders who want customer education to drive adoption, value and growth.
Learn more about Echtus: https://www.echtus.com
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport.
Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
Subscribe and explore more at breakthroughsaasgrowth.com.
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