How customer education drives SaaS adoption and growth - with Vicky Kennedy
- E92
- 26:03
- March 12th 2024
Customer education should do more than teach people how to use software.
Done well, it helps customers adopt faster, realise value sooner and achieve better business outcomes.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Vicky Kennedy, founder of Echtus, to explore the future of customer education in SaaS.
Vicky shares how customer education has evolved over the last 20 years and why traditional training models often fall short when companies need measurable business results.
We cover:
- Why customer education needs to move beyond product training
- How education supports SaaS adoption and retention
- Why business outcomes matter more than course completion
- How customer education has evolved over the last two decades
- What companies often get wrong when building education programmes
- How education can become a stronger part of the customer growth engine
This is a practical conversation for SaaS CEOs, CCOs, Customer Success leaders, enablement teams and education leaders who want customer education to drive adoption, value and growth.
Learn more about Echtus: https://www.echtus.com
Breakthrough SaaS Growth with The Jasons
Breakthrough SaaS Growth with The Jasons is for SaaS founders, CEOs and revenue leaders who want to keep and grow customers in the AI era.
Each week, Jason Noble and Jason Whitehead dig into what actually drives sustainable SaaS growth across customer success, product, onboarding, adoption, sales, marketing, pricing, finance and leadership.
Expect candid conversations, practical playbooks and board-level perspectives on AI, customer growth, data quality, trust, value realisation, renewals, expansion and customer experience.
You’ll hear from founders, investors, product leaders and revenue leaders who have built real results, not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: helping SaaS companies break through silos, align around customer value and turn insight into commercial growth.
Subscribe and explore more at breakthroughsaasgrowth.com.