How commercially confident teams drive SaaS adoption - with Casey Trujillo & Todd Kirk
- E95
- 44:24
- July 30th 2024
Commercial confidence is not just a sales skill.
In SaaS, it matters across Customer Success, onboarding, adoption and customer value.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Casey Trujillo and Todd Kirk, co-hosts of the SaaS Therapy podcast, to explore how commercially confident teams help customers adopt technology and realise value.
The conversation looks at why unused software is such a costly problem, how teams can move beyond activity and training and what it takes to help customers change how they work.
We cover:
- Why commercial confidence matters in SaaS teams
- How software adoption connects to customer value
- Why unused software damages retention and growth
- How teams can support real behaviour change
- What leaders can do to build stronger customer conversations
- How Customer Success, onboarding and enablement teams can create more impact
This is a practical conversation for SaaS CEOs, CROs, CCOs, Customer Success leaders, onboarding teams and enablement leaders who want customers to use the software, realise value and keep growing.
Listen to the SaaS Therapy podcast:
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
Subscribe and explore more at breakthroughsaasgrowth.com.