How Commercially Confident Teams Accelerate SaaS Adoption and Value - with Casey Trujillo & Todd Kirk
- E95
- 44:24
- June 16th 2026
Commercial confidence is not only a sales skill. Customer-facing teams need to connect product use to the customer’s business priorities and outcomes.
Casey Trujillo and Todd Kirk join Jason Noble and Jason Whitehead to explore adoption and behaviour change.
You’ll learn why unused software damages retention and how CS, onboarding and enablement teams can help customers realise meaningful value.
Listen to the SaaS Therapy podcast:
https://www.brainstorminc.com/saastherapy.
🌐 Visit Breakthrough SaaS Growth:
https://breakthroughsaasgrowth.com/
Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.
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Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.