How customer focus drives sustainable business growth - with Chris Adlard & Daniel Bausor
- E27
- 48:34
- May 5th 2020
Sustainable growth starts with the customer.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Chris Adlard and Daniel Bausor, authors of The Customer Catalyst: How to Drive Sustainable Business.
They discuss how companies can put customers at the heart of the business and use customer focus as a catalyst for stronger, more sustainable growth.
We cover:
- Why customer focus drives sustainable growth
- What it means to operate in the customer economy
- How CEOs can lead customer-centred change
- Why customer experience needs to influence business strategy
- How to move from customer intent to practical action
- What companies can do to build more durable customer-led growth
This is a practical conversation for SaaS CEOs, CCOs, CX leaders and Customer Success leaders who want to build stronger businesses by putting customers at the centre of growth.
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport.
Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
Subscribe and explore more at breakthroughsaasgrowth.com.
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