Guests: Dave Duke & Mat Sweezey - "The Performance Economy: Experience vs. Outcomes"
- 26:33
- January 27th 2021
We are quickly entering "The Performance Economy" where what matters most to customers is achieving desired outcomes. Yet, many organizations are solely focused on customer experience. While customer experience is very important, and it often leads to desired outcomes, it alone does not deliver what customers need.
Join The Jasons Take On… when we sat down with Dave Duke of Meta CX and Mat Sweezey of Salesforce. Dave and Matt share their insights about the shift towards the performance economy.
ABOUT DAVE DUKE
Co-Founder/CCO, MetaCX
Dave is the Co-Founder and Chief Community Officer at MetaCX. Prior to MetaCX, he led Customer Success at Sigstr (acquired by Terminus) and held various customer management roles during his tenure at ExactTarget/Salesforce Marketing Cloud from 2005-2015. Dave is also the host of Revenue Revolutionaries, a new podcast focused on interviewing today’s best revenue and customer leaders.
ABOUT Mat Sweezey
Director, Market Strategy, Salesforce
Mathew Sweezey is the Director of Market Strategy for Salesforce, and author of The Context Marketing Revolution (HBR 2020). He is regarded as one of the leading minds on the future of marketing and his visionary insights into consumer behavior, technology, and new business strategies have changed the way startups, Fortune 500, and nonprofit organizations alike find customers, break through, and build modern brands. In addition to his work with brands, Mathew is the host of the award-winning podcast The Electronic Propaganda Society and an accomplished writer having written for The Economist, Forbes, HBR The Observer, and Adage.
About MetaCX
MetaCX is transforming how suppliers and buyers collaborate and win together with shared success plans backed by live performance data.
ADDITIONAL RESOURCES
- Get a Copy of Dave Duke & Mat Sweeney's ebook, "The New North Star: Experience is the Method, Outcomes are the Goal" https://metacx.com/assets/ebook-the-new-north-star-experience-is-the-method-outcomes-are-the-goal/
- Watch other episodes of The Jasons Take On... and register for upcoming live episodes: https://thejasonstakeon.com/
- Check out SUCCESS CHAIN! Join the Community for CS Professionals, get training, and check out all the great resources: http://successchain.net/
- Follow The Jasons Take On company page on LinkedIn: https://www.linkedin.com/company/the-jasons-take-on/
Sponsored By Success Chain
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Success Chain provides the tools, services, and support you need to build your change management, user adoption, and customer success capacity. You achieve greater results faster, more effectively, and cheaper than you can working on your own. Learn more at:
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