Ideal Customer Behavior artwork
The Jasons take on...

Ideal Customer Behavior

  • 36:19
  • June 7th 2022

In this episode, we discuss the concept of "Ideal Customer Behavior" (ICB) and how you can use it to drive desired customer actions and success.

Far too often, we narrowly focus on things like the customer profile and journey map without identifying and influencing the specific actions – the behaviors – our customers need to take to ensure success. By taking a behavior-based approach, you can improve the way you engage with customers to ensure they, and you, achieve greater levels of success.

Check out this episode to learn how focusing on Ideal Customer Behavior can help you drive success!


CONNECT WITH THE JASONS

Jason Noble on LinkedIn: https://www.linkedin.com/in/jasonnoble1/

Jason Whitehead on LinkedIn: https://www.linkedin.com/in/jasonwhitehead/


ADDITIONAL RESOURCES

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SPONSORED BY SUCCESS CHAIN!

The Jasons Take On... is Sponsored by Success Chain!

Success Chain provides the tools, services, and support you need to build your change management, user adoption, and customer success capacity. You achieve greater results faster, more effectively, and cheaper than you can working on your own. Learn more at:

https://www.successchain.net

The Jasons take on...

Unplugged conversations with the two leading Jasons in the world of customer success and customer growth - Jason Whitehead (US) and Jason Noble (UK).