Why Embedded Finance Is the Next Growth Lever for Vertical SaaS - with Patrick O’Donnell
- E121
- 31:46
- May 11th 2026
Payments have become an expected part of many vertical SaaS platforms. The next opportunity is using embedded finance to remove customer friction and create additional value.
Patrick O’Donnell, Global Commercial Director for Payments and Embedded Finance at Phorest Salon Software, joins us to explore what comes next.
You will learn why payments alone are no longer a meaningful differentiator, where embedded finance can improve customer outcomes and how vertical SaaS companies can create better financial experiences.
We also examine the importance of data, trust and customer context when introducing financial products. This is a practical discussion about customer value, product strategy and sustainable SaaS growth rather than monetisation alone.
🌐 Visit Breakthrough SaaS Growth:
https://breakthroughsaasgrowth.com/
Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses.
#ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn
Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.