Why Customer Success Must Be Built Into the Product Experience
- E17
- 46:31
- November 21st 2019
Customer Success should not depend entirely on people-intensive engagement. The product itself should help users adopt the right behaviours, reach value and make progress.
In this episode, Jason Noble and Jason Whitehead explore product-led Customer Success.
You’ll learn how Product and CS can work together, where guidance can be built into the user experience and how product-led support improves adoption, retention and scalability.
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Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.