How customer feedback drives SaaS growth - with Laura Culbertson
- E30
- 31:31
- August 21st 2020
Customer feedback is only useful if it leads to action.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Lauren Culbertson, co-founder and CEO of LoopVOC, to explore how SaaS companies can use customer feedback to drive better growth strategies.
They discuss how to understand customer needs, align internal teams around customer insight and turn feedback into practical decisions that improve the business.
We cover:
- Why customer feedback matters for SaaS growth
- How to turn customer insight into action
- Why Voice of the Customer should influence strategy
- How feedback helps teams understand customer needs
- How to align teams around what customers are saying
- Why customer feedback can support retention, expansion and growth
This is a practical conversation for SaaS CEOs, CCOs, CX leaders, Customer Success leaders and GTM teams who want customer feedback to drive better decisions and stronger growth.
Connect with Laura on LinkedIn
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
Subscribe and explore more at breakthroughsaasgrowth.com.