How Customer Feedback Becomes Better SaaS Decisions - with Lauren Culbertson
- E30
- 31:31
- August 21st 2020
Collecting customer feedback creates little value unless it changes a decision, priority or customer experience.
Lauren Culbertson joins Jason Noble and Jason Whitehead to explore how SaaS companies can turn Voice of the Customer insight into practical action.
You’ll learn how to understand customer needs, structure feedback and align internal teams around the insights that matter most for retention, expansion and growth.
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Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.