Why Customer Success Is the New Battleground for SaaS Retention and Growth
- E15
- 51:20
- September 17th 2019
SaaS companies increasingly compete on what happens after the sale. Customers stay and expand when the vendor helps them achieve meaningful outcomes, not simply when the product functions as promised.
In this episode, Jason Noble and Jason Whitehead explore Customer Success as a competitive growth engine.
You’ll learn how CS can differentiate a SaaS company, influence renewals and expansion and become part of the value proposition before the deal closes.
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Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.