Why Customer Success is the new SaaS growth battleground artwork
Breakthrough SaaS Growth with The Jasons

Why Customer Success is the new SaaS growth battleground

  • E15
  • 51:20
  • September 17th 2019

Customer Success is no longer a nice-to-have.

For SaaS companies, the ability to help customers achieve outcomes has become a competitive battleground for retention, expansion and growth.

In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead explore how Customer Success can become a real growth engine.

We cover:

  • Why Customer Success is central to SaaS growth
  • How CS services can become a competitive differentiator
  • Why customer outcomes influence renewals and expansion
  • How to build scalable Customer Success services
  • How to position CS during the sales process
  • What vendors need to prove to win and keep customers

This is a practical episode for SaaS CEOs, CROs, CCOs and Customer Success leaders who want to turn Customer Success into a stronger driver of revenue, differentiation and customer growth.

Breakthrough SaaS Growth with The Jasons

SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.

Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.

Subscribe and explore more at breakthroughsaasgrowth.com.