Why Change Management Is Essential to SaaS Adoption and Value
- E29
- 29:27
- August 12th 2020
Buying and implementing software does not automatically change how people work. Without effective change management, customers can complete the project without achieving meaningful adoption or business value.
In this episode, Jason Noble and Jason Whitehead explore the human and organisational side of SaaS adoption.
You’ll learn how CS, onboarding and implementation teams can support behaviour change, stakeholder alignment and lasting customer outcomes.
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Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.