How Voice of the Customer Turns Feedback Into SaaS Growth - with Dana Alvarenga
- E75
- 23:59
- August 3rd 2022
Voice of the Customer should do more than collect feedback. It should improve decisions, customer experience and commercial outcomes.
Dana Alvarenga joins Jason Noble and Jason Whitehead to explain how to build and grow an effective VoC programme.
You’ll learn how customer insight connects Customer Success, Education, Advocacy and Marketing and how stronger feedback practices support retention, expansion and customer value.
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Breakthrough SaaS Growth
Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era.
Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI.
Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators sharing what is actually working inside their businesses.
Expect practical conversations about why customers churn, how SaaS companies prove value, where expansion really starts and how AI is changing the way software is bought, used and valued.
No hype. No theory for theory’s sake.
Just practical thinking about how SaaS companies keep and grow customers.