How Voice of the Customer drives SaaS growth - with Dana Alvarenga
- E75
- 23:59
- August 3rd 2022
Voice of the Customer should do more than collect feedback.
Done well, it helps SaaS companies improve customer experience, strengthen advocacy and make better decisions across the business.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Dana Alvarenga, VP of Customer Experience at SlapFive, to explore how to create and grow a strong Voice of the Customer programme.
Dana shares lessons from leading Customer Success, Education, VoC and Advocacy, including how customer insight can improve customer experience and support stronger growth.
We cover:
- Why Voice of the Customer matters in SaaS
- How to build a stronger VoC programme
- How customer feedback supports better decisions
- Why advocacy and customer marketing matter
- How VoC connects Customer Success, Education and CX
- How customer insight can support retention, expansion and growth
This is a practical conversation for SaaS CEOs, CCOs, Customer Success leaders, CX teams and customer marketing teams who want to turn customer feedback into stronger customer value.
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport.
Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
Subscribe and explore more at breakthroughsaasgrowth.com.
🌐 Web
🐦 X