How Customer Success helps Sales win better deals
- E42
- 29:02
- February 9th 2021
Customer Success should not only appear after the sale.
Used properly, it can help Sales teams win better deals, set stronger expectations and build more confidence with buyers.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead explore why Sales leaders need Customer Success and how the two teams can work together more effectively across the full customer lifecycle.
We cover:
- Why Sales leaders should understand Customer Success
- How CS can support the sales process
- Why better expectation-setting improves customer outcomes
- How Sales and CS alignment can accelerate deals
- How stronger collaboration supports renewals and expansion
- Why customer lifetime value starts before the contract is signed
This is a practical episode for SaaS CEOs, CROs, Sales leaders, CCOs and Customer Success leaders who want Sales and CS to work together to win better customers and grow them over time.
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
Subscribe and explore more at breakthroughsaasgrowth.com.