Why SaaS companies need a Chief Customer Officer
- E48
- 25:25
- April 7th 2021
Customer centricity needs executive ownership.
That is why more SaaS companies are creating the Chief Customer Officer role.
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead explore what a Chief Customer Officer does, why the role matters and how it fits into the wider organisation.
We cover:
- Why SaaS companies need a Chief Customer Officer
- What the CCO role is responsible for
- How the CCO supports customer outcomes
- Why customer centricity needs C-suite ownership
- How the CCO connects Customer Success, Support, Services and Experience
- How customer leadership supports retention, expansion and growth
This is a practical episode for SaaS CEOs, founders, CCOs and Customer Success leaders thinking about executive customer ownership and the role customer leadership plays in growth.
Breakthrough SaaS Growth with The Jasons
SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware.
Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways.
Subscribe and explore more at breakthroughsaasgrowth.com.