Your Niche Is A Portal, Not A Box artwork
The Niche Marketing Show

Your Niche Is A Portal, Not A Box

  • S1E24
  • 25:07
  • March 5th 2021

Hello, you creative and multi-passionate soul! I just know you have loads of talents, interests and personal + professional experience! 

That’s what makes you so unique and frankly, it’s what makes life worth living.

And still, I won’t shut up about

  • lasering
  • defining 
  • drilling 

into your niche.

I actually came up with a way to unite these two concepts: Imagine your niche as a portal into your world, not a box.

Listen to this week’s episode, where I explain how it is possible to be multi-passionate and still have a very defined niche.



0:00 About this episode

2:12 Take the Personality Quiz -

3:33 The number 1 reason people don’t niche

6:09 Starting out on a clearly defined niche

7:47 Your niche is a portal, not a box! 

8:29 A confused mind says “No.”

11:20 Sell them what they want, give them what they need

12:15 Thinking of your business and niche as “Front door - Back door”

13:50 I’m the last person interested in boxing someone in!

15:50 Giving your ideal clients the “one thing” they can expect to get from you

16:19 Are you too general and broad?

19:11 How to be a portal and not a box step by step

21:08 How to choose your headliner

22:45 My last word about those who have a number of very different passions


Take the Personality Quiz

Build For Growth by Harvard Business Review Press

The Niche Marketing Show

Want to grow your business online?

In this podcast Gwendi Klisa aka The Niche Queen guides you to name, claim and rule your niche.

Niche marketing is an authentic, fun and rewarding way to get that traction and grow your business and it's the way forward if you lead from the heart.

Join the movement and be Queen of your Niche!