You’ve probably heard a lot about the importance of having an authentic and genuine personal brand as a virtual assistant in order to attract clients.
But what happens if you don’t like the thought of sharing everything with everyone on social media in order to be truly ‘authentic’?
Or what if you’ve never given any thought to creating a unique brand voice for your business and don’t know where to start?
And for those VAs with teams - you may be wondering if you need to show up differently now you’ve grown your team? Is it time to switch your personal brand to an impersonal one?
Communications Consultant and Brand Designer Courtney Haines joins us on the podcast to talk about how to navigate showing up authentically in order to build trust, whilst still maintaining energy and protecting boundaries.
‘Cos showing up ‘authentically’ may not mean what you think it means.
In this episode you’ll learn:
- Why personal branding and a finding your brand voice is important for virtual assistants.
- How to use AI to create content without losing your brand voice.
- How to transition your brand voice from freelancer to agency owner.
- Whether or not you really need to be active on social media to find clients.
To find out more about how you can get personalised communication and branding support, connect with Courtney here:
Courtney’s Personality Trifecta Template here!
Access Courtney's Personal Brand Photoshoot Strategy and Checklist to help you prepare for a brand shoot with a photographer. Use the code VANZ1 to get it for FREE!
Just starting out on your VA journey?
Are you an established VA looking to scale?
Sam + Jo xo
The Sam + Jo VA Show
THE must listen-to podcast for Virtual Assistants around the globe!
Having both independently grown and managed successful VA businesses for 20+ years combined, VA coaches Jo Jensen and Sam Browne joined forces in 2019 to help other VAs specialise, systemise, and scale their very own businesses with confidence.
No matter where you are in your VA journey, whether you're just starting out or you've been in the biz for a while, The Sam + Jo VA Show podcast provides you the best insights, ideas and strategies so you too can grow a thriving, work-from-home, virtual business.
Learn from those that have not only been there, but they've done it (and continue to do it) successfully!
Looking for more clarity on how to scale your business? Access the best virtual assistant training & coaching at The VA Foundry