One of the most effective marketing tools for a virtual assistant business is social proof.
We talk a lot about the 'know, like and trust' factor being key in converting leads to paying clients.
Social proof is the trust part of this equation.
Showing leads that your VA biz has supported x number of happy clients through testimonials, online reviews, case studies and statistics, highlights that your business is legitimate, credible and yes – trustworthy.
Social proof is a powerful psychological factor when it comes to sales and when done well will showcase the part you’ve played in your clients’ successes and will counter any objections leads may have when it comes to hiring a VA.
In this episode you’ll learn:
- Why social proof is so important.
- How to make your social proof credible.
- How to make it easy for clients to provide testimonials.
Sam + Jo xoxo
The Sam + Jo VA Show
THE must listen-to podcast for Virtual Assistants around the globe!
Having both independently grown and managed successful VA businesses for 16+ years combined, VA coaches Jo Jensen and Sam Browne joined forces in 2019 to help other VAs specialise, systemise, and scale their very own businesses with confidence.
No matter where you are in your VA journey, whether you're just starting out or you've been in the biz for a while, The Sam + Jo VA Show podcast provides you the best insights, ideas and strategies so you too can grow a thriving, work-from-home, virtual business.
Learn from those that have not only been there, but they've done it (and continue to do it) successfully!
Looking for more clarity on how to scale your business? Access the best virtual assistant training & coaching at The VA Foundry