We always talk about Content Marketing on the podcast and how it's typically going to be the best ROI for any bootstrapped business in terms of getting qualified leads.
However, Content Marketing takes time, and to do it correctly takes even more time. And time is not something that a Tech Smart Boss has a lot of.
So unless you just love to write, you generally have to have someone else write your content. Unless you've reached the stage where you can hire a content team, that typically means outsourcing it.
But outsourcing anything has a lot of pitfalls, and outsourcing something as important as your content, has even more than normal. But if done properly, you can successfully navigate all the pitfalls and build a very successful content marketing strategy.
In this episode, I discuss what some of those pitfalls are and how to avoid them. Plus I discuss a few options that I am currently using in my business.
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The Tech Smart Boss Podcast
We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.