"Does my business really need to be on social media?" If you were asking this question in 2011 the answer would be yes! Absolutely you need to be on social media... that's where the people are flocking and you want to be there when they do.

But we're not in 2011 anymore and tech years go by faster than dog years do.

In 2011 it was easy to grow your brand on social networks without spending a dime. Everyone was all about that organic traffic and a few folks were starting to experiment with paid ads.

Today, it's almost the exact opposite.

You can wait for attention or you can pay for attention and if you're trying to get attention on your brand, you can't afford to wait.

So should you quit trying to figure out the algorithms and just go straight to buying ads... maybe... but maybe not.

In this episode we look at timeless truths for building a brand on social media, how the value is different than it was in 2011, and answer the question, "Does my business still need to be on social media?" This is The Donut Shop Online Marketing Podcast, Episode 11, Effective Social Media for Business.