October 2023 MCOE Masterclass| Framing the Journey of Building Out the Agency Martech Stack.
- S2E22
- 44:18
- November 13th 2023
For October Masterclass, Lane Houk, our insightful host at the Marketing Center of Excellence, sets the stage for a forward-looking discussion on navigating the upcoming holiday season and brainstorming cutting-edge ideas for 2024. However, the spotlight of this session shines brightly on the backbone of agency success - the agency technology stack.
Our host Lane delves into the intricate landscape of marketing technology, stressing the pivotal role of a well-crafted CRM and project management software in scaling an agency. With a call to align chosen solutions with the technology stack, Lane emphasizes the transformative power of integration among diverse software tools. Drawing from personal experience, Lane illustrates how their company achieved a seamless and efficient workflow through thoughtful software integration.
The importance of a condensed and integrated technology stack takes center stage, as Lane shares insights on how such a foundation enables agency owners to step back from the daily grind without compromising growth. Their own experience of distance from the business serves as a testament to the effectiveness of having robust systems in place.
Lane passionately advocates for a strategic approach to building the marketing technology stack, advocating for sacrifice of unnecessary features in favor of streamlined efficiency. The session concludes with an invitation for questions, paving the way for the next master class to delve deeper into this critical aspect of agency success.
In essence, Lane leaves us with a profound understanding of how a well-crafted technology stack isn't just a tool; it's a catalyst for transforming an agency owner's life and steering the agency towards unparalleled success.
To learn more about the Marketing Center of Excellence, please visit our website at https://themarketingcoe.com
The Marketing Center of Excellence
The Marketing Center of Excellence (MCoE) is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their agencies.
Our podcast focuses on interviewing experts in the industry to glean best practices, strategies and mistakes to avoid for agencies and marketing executives.
Meet the Hosts
CEO Signal Genesys & Quantum Agency | Brand & Digital Marketing Consultant | Public Speaker | Recognized SEO Expert
I spent nine (9) years building a generalist marketing agency helping clients get the recognition they deserve with an optimized web presence, greater online visibility and helping them become the number one choice amongst competitors in their local market area using proprietary brand conquesting and strategic positioning strategies. I have specific authority and expertise in Search Engine Optimization (SEO) strategies, the Google Ecosystem and am also a Level 7 Local Guide. The last four (4) years have been dedicated to working exclusively with marketers and digital agency owners.
Today, I work with digital agencies as a white-label marketing partner through our two companies, Signal Genesys and Quantum Agency. Signal Genesys is a proprietary white-label software platform that leverages digital PR, content syndication, and proprietary signal generation strategies in a cloud-based SaaS platform built exclusively for digital agencies and marketers. Quantum Agency is a white-label marketing fulfillment agency partner for agencies that want to outsource their fulfillment to a quality, dependable WL partner.
CEO Raxxar Digital Marketing
I’ve been marketing businesses online since 1994. I’ve developed hundreds of websites for clients and over time, became the “go to” online marketing guy for hundreds of local businesses. I've taught thousands of business owners how to grow their businesses with online marketing through my webinars, live presentations and seminars for the Louisiana Small Business Economic Development Center and various Chamber of Commerce Groups.