MCOE Best Practices Spotlight: Darren Shaw, Founder, Whitespark | Local Ranking Factors 2023
- S2E13
- 37:46
- March 20th 2023
Welcome to another exciting episode of the Marketing Center of Excellence, where we dive deep into the world of digital marketing and provide you with valuable insights and knowledge. In this episode, Lane Houk sits down with Darren Shaw, Founder of Whitespark, to discuss the highly anticipated 2023 Local Ranking Factors for Google Map Pack rankings.
Darren is a leading expert in local search and has been working in the industry for over a decade. His company, Whitespark, is a renowned local search software and service provider, helping businesses improve their online visibility and rankings.
During this live interview, Darren shares his insights on the latest trends in local search and highlights the top factors that can influence your business's Google Map Pack ranking. Lane and Darren delve into topics such as keyword research, online reviews, local citations, and the importance of GBP products, services, photos and more.
Listeners will gain valuable insights into the tactics and strategies that can help businesses improve their local search rankings and attract more customers. Whether you're a small business owner or a digital marketer, this episode is packed with practical tips and actionable advice.
So, don't miss out on this exciting episode of the Marketing Center of Excellence. Tune in now and learn how to improve your local search rankings in 2023!
About the Marketing Center of Excellence
The Marketing Center of Excellence is a community of marketers and agency owners collaborating and providing leadership, best practices, research, support, training, software, and digital technology to help community members drive performance and scale their agencies.
For more information about the marketing podcast, visit The Marketing Center of Excellence website at https://themarketingcoe.com.
The team can be reached by email at [email protected]
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The Marketing Center of Excellence
The Marketing Center of Excellence (MCoE) is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their agencies.
Our podcast focuses on interviewing experts in the industry to glean best practices, strategies and mistakes to avoid for agencies and marketing executives.
Meet the Hosts
CEO Signal Genesys & Quantum Agency | Brand & Digital Marketing Consultant | Public Speaker | Recognized SEO Expert
I spent nine (9) years building a generalist marketing agency helping clients get the recognition they deserve with an optimized web presence, greater online visibility and helping them become the number one choice amongst competitors in their local market area using proprietary brand conquesting and strategic positioning strategies. I have specific authority and expertise in Search Engine Optimization (SEO) strategies, the Google Ecosystem and am also a Level 7 Local Guide. The last four (4) years have been dedicated to working exclusively with marketers and digital agency owners.
Today, I work with digital agencies as a white-label marketing partner through our two companies, Signal Genesys and Quantum Agency. Signal Genesys is a proprietary white-label software platform that leverages digital PR, content syndication, and proprietary signal generation strategies in a cloud-based SaaS platform built exclusively for digital agencies and marketers. Quantum Agency is a white-label marketing fulfillment agency partner for agencies that want to outsource their fulfillment to a quality, dependable WL partner.
CEO Raxxar Digital Marketing
I’ve been marketing businesses online since 1994. I’ve developed hundreds of websites for clients and over time, became the “go to” online marketing guy for hundreds of local businesses. I've taught thousands of business owners how to grow their businesses with online marketing through my webinars, live presentations and seminars for the Louisiana Small Business Economic Development Center and various Chamber of Commerce Groups.