202: Why leaders should stand up, stand out, and be social | Expert guest - Roger Christie, Propel Group

The argument for entrepreneurs, leaders and senior executives to be active on social media is very, very solid.

Indeed, there is no shortage of research to back this up.

We've discussed the case for 'social leadership' a number of times on the podcast, most recently with Damian Corbet, author of the book, The Social CEO.

In this episode, host Trevor Young chats with Roger Christie, the founder and managing director of Propel Group, an award-winning Australian social media consultancy that specialises in helping leaders and organisations harness the potential of social media for the business.

More specifically, the pair unpack purposeful digital branding for leaders: what's involved, and what can leaders do to build the capability in this space.

According to Roger: "The reason I talk about digital brand ... because I think that's where the biggest gaps are. I think people understand the need for that physical (brand) or in a traditional reputation work. Perhaps what they haven't realized is just how important our digital brand is in influencing all that hard work you've done over the years, to feel that traditional reputation can be undone in seconds."

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