Building a Brand around the Truth of Who You Are, with Rachel Gogos

Rachel Gogos is a serial entrepreneur with a passion for people, the web, and creating strong personal brands. A true Internet pioneer, she was creating businesses online before Google came to play in 1998, and long before the phrase “personal branding” became an industry buzzword..

In this week‘s episode, she shares why building a personal brand is about so much more than a logo and choosing which colors you like. Spoiler alert…it’s also why it can feel so hard to do.

Turns out there is far more personal development and self awareness required in the process of crafting a business identity then you might imagine. After all, how do you bring your vision to life and make it aligned with you without first understanding the one who holds it and why it matters?

Rachel gives great practical advice on where to start if you are new to running a business and offers valuable questions to ask yourself that will save you both time and money as you create your brand.

You’ll hear real client stories as she explains how to work with imposter syndrome and other upper limit problems that come up as you expand. She even turns the tables on me to ask about my own career pivot over the past few years.

Learn why she says choosing to build a brand and career around who you are and what matters to you is one of her personal secrets.to living a more inspired life.

 

Here are some things you’ll discover in this episode:

• - Ways to help you overcome analysis paralysis so you can move forward.
• - How to stop trying to fit in a box designed by someone else and create your own container?
• - Why clarity requires action to get traction.
• - and more…
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Enjoy this fun, open hearted conversation. 

Connect with Rachel Gogos here:

• Website:: https://thebrandid.com/
• Facebook:: https://www.facebook.com/thebrandiD
• Podcast: https://thebrandid.com/the-business-of-you-podcast/
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Quick note, I just want to say thank you for listening to this episode. I know it means a lot to myself and my guests. 

If you enjoyed this episode, you will also like:

Episode #02: Gay Hendricks: Living from your Zone of Genius

Episode #25: Julia Gillmor: Build a Business Around Your Life

Episode #34: Marsha Shandur: How Storytelling Connects Us

Here, you’ll discover even more deep wisdom and practical tools to be more present to your life and create what’s next.

Learn more about me, Robyn Ivy:

• https://www.robynivy.com/
• https://www.instagram.com/robynivy/
• https://www.facebook.com/robynivy/

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MORE ABOUT RACHEL GOGOS:

Rachel is currently the Founder and CEO of both MyPath101 (a product that helps students build a successful college experience) and brandiD (a soulful digital marketing firm). Both companies are founded on the belief that the more we understand ourselves and what makes us unique, the savvier are the decisions that impact our life’s path.

She started her career at the United Nations headquarters in New York City, where she helped create the look and feel for the organization’s first website. She’s held positions at The Wall Street Journal and DowJones.com, and launched multiple companies of her own.

She hosts the Business of You Podcast, was also a contributing author to ​Personal Branding For Dummies​ (Wiley), the #1 top-selling personal branding book on amazon.com​ before writing her own book, ​Build Your Personal Brand: The Definitive Guide to Soul-Based Marketing.